Atkins

Our challenge was to better communicate a new brand positioning, modernize the overall look, and to elevate appetite appeal while delivering on premium ingredients. Using naturally styled product and expressive flavor cues, we explored multiple visual territories during our Discovery Photography phase. That imagery went on to inform the final packaging visuals that launched a new brand aesthetic and ultimately a substantial increase in sales.

Atkins continues to innovate new product segments and each time engages Flashlight Studio as a partner to execute Discovery Photography as well as the final packaging photography.