Lightlife

Following a brand redesign and the launch of a variety of new products, Lightlife was in need of a few dozen photo assets. Including a 96 foot burger drop for a digital billboard in Times Square!

These needs proved to be some of our most challenging days on set. Rigging a burger to slowly fall a full 24” and land gently is no easy task. And our photo assets shoot was scheduled to occur just as lockdowns went into place. So we reworked our shot list and worked through the weekend to get the highest priority assets live. The remaining images were created shortly after using a crew of just 2. Not only did we deliver the assets, we also birthed our robust remote approval system.